PENGEMBANGAN UMKM KRIPIK GADUNG BERBASIS MARKETPLACE UNTUK MENINGKATAKAN PENJUALAN DI DESA KANDANGSAPI

DEVELOPMENT OF MARKETPLACE-BASED GADUNG CHIPS UMKM TO INCREASE SALES IN KANDANGSAPI VILLAGE

Authors

  • Muhammad Wildan Mukholad STIT Muhammadiyah Tempurejo Ngawi
  • Suwarno STIT Muhammadiyah Tempurejo Ngawi

DOI:

https://doi.org/10.63353/d4ames59

Keywords:

Micro Small and Medium Enterprises (MSMEs); Marketplace

Abstract

The development of Micro, Small and Medium Enterprises (MSMEs) is one of the main focuses in efforts to improve the local economy in various regions in Indonesia. gadung Chip MSMEs in Kandang Sapi Village, Jenar District, Sragen Regency, Central Java, are an example of MSMEs that have great potential but still face various obstacles in marketing their products. This research is qualitative research using the Participation Action Research (PAR) method which is located in Kandang Sapi Village, Jenar District, Sragen Regency. The results of research on the development of marketplace-based Gadung Chips MSMEs to increase sales have had a positive impact.

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Published

2023-12-29

Issue

Vol. 2 No. 3 (2023): Jurnal Al-Maun : Jurnal Penelitian dan Pengabdian Masyarakat Mahasiswa

Section

Articles

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Copyright (c) 2023 Muhammad Wildan Mukholad, Sumarno

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This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

How to Cite

PENGEMBANGAN UMKM KRIPIK GADUNG BERBASIS MARKETPLACE UNTUK MENINGKATAKAN PENJUALAN DI DESA KANDANGSAPI : DEVELOPMENT OF MARKETPLACE-BASED GADUNG CHIPS UMKM TO INCREASE SALES IN KANDANGSAPI VILLAGE. (2023). Jurnal Al-Maun : Jurnal Penelitian Dan Pengabdian Masyarakat Mahasiswa, 2(3), 1-10. https://doi.org/10.63353/d4ames59

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