STRATEGI USAHA MIKRO, KECIL, DAN MENENGAH (UMKM) MELALUI PEMASARAN IKAN BANDENG PRESTO

Abstract

Abstract:This research takes the form of descriptive qualitative case study research, carried out to observe all problems systematically and accurately based on the facts and characteristics of certain objects in the field. The methods used were observation and interviews. This activity was carried out at the Bandeng Presto UMKM in Krajan hamlet. The results of the observations show that UMKM need support and guidance in terms of marketing so that these UMKM can develop better and have a positive impact on their local economy. One solution that can be implemented is creating promotional media in the form of banners. Banners can be an effective means of attracting the attention of potential consumers in certain areas, such as in shop locations or at exhibitions.